Privacy Policy

Overview

Humanity AI ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at gethumanity.ai, interact with our ads, use our services, or access our internal applications.

This policy is intended to comply with applicable data protection laws and the requirements of third-party platforms whose APIs we use, including Google and Meta.

1. Who We Are

Humanity AI (operating as Humanity AI / The Lab) is the developer and data controller for our website and applications. We are based in Lubbock, Texas, United States.

2. Information We Collect

2.1 Information You Provide

When you fill out a form, request a demo, or otherwise contact us, we may collect:

• Name and email address
• Phone number
• Business name and industry
• Any other information you voluntarily provide in form responses or messages

2.2 Information Collected Automatically

When you visit our website or interact with our advertisements, we may automatically collect:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Interaction data from advertisements (clicks, views, form submissions)
• Error logs and diagnostic information

2.3 Marketing and Advertising Data

For our internal marketing tools and client services, we may collect:

• Advertising campaign data retrieved from the Google Ads API, including campaign names, ad performance metrics, spend, impressions, clicks, and conversions
• Account-level identifiers required to access and manage advertising accounts
• Reports and analytics derived from aggregated campaign performance

2.4 Tracking Technologies

We use cookies, pixels (including the Meta Pixel), and similar technologies to measure ad performance, understand site usage, and improve your experience. These tools may collect data about your browsing activity across websites.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested services
• Send relevant follow-up communications about our services
• Measure and improve our advertising campaigns
• Retrieve, display, and analyze advertising campaign performance through the Google Ads API
• Generate internal marketing reports and dashboards
• Analyze website traffic and usage patterns
• Protect against fraud and maintain security
• Comply with legal obligations and the terms of service of integrated platforms

We do not sell personal information, and we do not use information collected for advertising directed at individuals without consent.

4. How We Protect Information

We take the security of information seriously and implement administrative, technical, and physical safeguards designed to protect it from unauthorized access, disclosure, alteration, or destruction. These safeguards include:

• Encryption in transit: All communication between users, our website, and third-party APIs is encrypted using TLS (HTTPS).
• Encryption at rest: Data stored in our databases and backend services is encrypted at rest using industry-standard encryption.
• Access controls: Access to applications and underlying data is restricted to authorized personnel through role-based permissions and multi-factor authentication where supported.
• Credential security: API credentials and OAuth tokens are stored in secure, access-controlled environments and are never exposed to end users.
• Monitoring and logging: System activity is logged and monitored to detect and respond to suspicious behavior.
• Vendor security: We use reputable cloud infrastructure and service providers that maintain industry-standard security certifications.

While we take reasonable steps to protect information, no method of electronic storage or transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your data with third parties only in the following circumstances:

5.1 Service Providers

We share information with trusted third-party vendors who perform services on our behalf and who are contractually obligated to protect that information. These include:

• Cloud hosting and infrastructure providers
• CRM platforms and email tools
• Authentication and identity management providers
• Error monitoring and analytics providers

5.2 Advertising Platforms

We share data with advertising platforms such as Meta (Facebook/Instagram) for ad measurement and optimization via the Conversions API and Meta Pixel.

5.3 Google APIs

Our applications interact with the Google Ads API to retrieve and manage advertising campaign data on behalf of authorized accounts. Our use and transfer of information received from Google APIs adhere to the Google API Services User Data Policy, including the Limited Use requirements. We do not transfer Google user data to third parties except as necessary to provide or improve user-facing features, comply with applicable law, or as part of a merger, acquisition, or sale of assets with notice to users.

5.4 Legal Requirements

We may disclose information if required to do so by law, subpoena, court order, or other governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, the safety of users, or the integrity of our systems.

5.5 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of business assets, information may be transferred as part of that transaction. We will provide notice before information is transferred and becomes subject to a different privacy policy.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Lead information is typically retained for up to 24 months unless you request earlier deletion. Marketing and advertising data retrieved from third-party APIs is retained according to internal business needs and the terms of the respective API providers. When information is no longer needed, we securely delete or anonymize it.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Opt out of targeted advertising
• Withdraw consent or object to certain processing activities

To exercise any of these rights, contact us at the email address below.

8. International Data Transfers

Our infrastructure and service providers are primarily located in the United States. If you access our website or services from outside the United States, your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

10. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children. If you believe we have collected such data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, provide additional notice. Your continued use of our website or services after changes constitutes acceptance of the updated policy.

12. Contact Us